USPS

NEW ROUTES

USPS was transforming its network for a new era of e-commerce. We called those innovations “New Routes” and brought them to life through beams inspired by the brand’s iconic stripes.

ROLE: Senior Copywriter
AGENCY: McCann New York

OOH

REAL-LIFE ROUTES

For the launch, we pitched bringing “New Routes” to life in Times Square. A giant USPS billboard would track neighboring brands’ digital ads and connect to them with beams—turning the ways USPS helps businesses move into a real-world spectacle.