CIGNA
MORE THAN A NUMBER
We challenged the stereotypes that come with getting older—showing seniors as the adventurous, talented, and capable people they really are. The campaign changed perceptions and exceeded Cigna’s Medicare sales goal by 130% two years running.
ROLE: Senior Copywriter
AGENCY: McCann New York
VIDEO
DIGITAL EXTENSION
BOOMER BOT
The “OK Boomer” trend gave ageism a new platform. So we pitched a way to give seniors a voice in the conversation: Geri—an AI-powered Twitter bot designed to detect ageist posts and fire back with cold, hard facts.
