SAP
The beginning of better
Since the dawn of time, big technological leaps have been met with fear and anxiety. But they’ve always made things better. We used that pattern to introduce SAP’s “Autonomous Enterprise.”
ROLE: Creative Director
AGENCY: BBDO New York
DIRECTOR: Frank Todaro
FILM
DIGITAL
EVENT
At SAP Sapphire 2026, our flagship global event, we unveiled SAP’s vision for the Autonomous Enterprise—setting the stage for the global campaign that followed.
