CIGNA
BODY & MIND
We went inside the minds of three icons with distinct medical histories to show that physical and emotional health are deeply connected—and encouraged Americans to talk about both with their doctors.
ROLE: Senior Copywriter
AGENCY: McCann New York
FILM
DIGITAL EXTENSION
THE UNITED STATES OF MIND
To extend the campaign, we proposed turning America’s social media activity—from language and hashtags to emojis—into a real-time snapshot of the nation’s physical and emotional health. The data would fuel ongoing content that brought the body-mind connection to life.
