I’M NOT YOUR AVERAGE
CREATIVE DIRECTOR.

I think like a strategist. I see like a designer. And I write like a copywriter. Over 15 years, I’ve also learned how to lead creative teams, shape brand voices, sell big ideas to C-suites, and make work that’s just as results-driven as it is award-worthy.

Currently, I lead copywriting and concept development on SAP’s global Brand & Creative team—turning complex business and AI solutions into simple, interesting ideas that move people and the needle. It’s not easy, but I have a knack for it.

My work spans global campaigns, brand identity systems, events, sponsorships, and more—often in partnership with some of the best agencies in the world. AI is part of my process, helping me explore new directions, organize my thoughts, and move faster. But I never let it take the wheel.

Before SAP, I worked at agencies and in-house, started companies of my own, and helped build brands across everything from technology and healthcare to fitness and gaming. That range has shaped the way I think and the kind of leader I’ve become.

Truth is, I’ve only scratched the surface of my potential. I’m always trying to learn more, get better, and push myself into uncomfortable territory. Because isn’t that what life’s about?

BIO

Born and raised in Connecticut.
Was a three-sport captain in high school.
Played football and baseball in college.
Worked construction with my dad every summer.
First in my family to get a degree.
Turned my love of words and art into a career.
Married my best friend from high school.
Have two kids, Cameron & Kendall.*
Root for the 49ers, Yanks, and Knicks.

*Cameron is 8 and smarter than me.
Kendall is 4 and I’m scared of her.

EXPERIENCE

SAP
Creative Director
New York, NY  |  2023–Present

FACTOR
Associate Creative Director
San Francisco, CA (Remote)  |  2022–2023

MCCANN
Senior Copywriter
New York, NY  |  2018–2022

TRACY-LOCKE
Senior Copywriter
Wilton, CT  |  2017–2018

ADAMS
Associate Creative Director
Charlotte, NC  |  2016–2017

MCCANN
Senior Copywriter
New York, NY  |  2014–2016

EQUINOX
Copywriter
New York, NY  |  2010–2014

SKILLS

• Concept Development
• Copywriting & Art Direction
• Scriptwriting & Casting
• Brand Strategy
• Campaign Architecture
• Events & Sponsorships
• Team Management
• C-Suite Presentations
• AI-Enabled Processes

AWARDS

CANNES LIONS – SHORTLIST
SAP – “Unstoppable”

EFFIE – FINALIST
Cigna – “More Than A Number”

WEBBY – HONOREE
USPS – “Mailbox Miracle”

W3 – SILVER
USPS – “Watch Us Deliver” Dashboard

ECHO – SILVER
USPS – “Holiday Playbook”

EDUCATION

UNION COLLEGE
B.A. in English & Visual Arts
Class of 2009

SCHOOL OF VISUAL ARTS
Continuing Education – Advertising
Winter 2013

HARVARD GRADUATE SCHOOL OF DESIGN
Summer Intensive – Architecture
Summer 2008