SAP

UNSTOPPABLE

We turned the invisible pressures facing today’s leaders into bold metaphors to show how SAP’s AI agents can help them power through whatever comes next.

ROLE: Creative Director
AGENCY: BBDO New York
DIRECTOR: Adam Berg
AWARD: 2025 Cannes Lions Creative B2B Shortlist

ACTIVATION
We took over Sphere in Las Vegas during SAP Connect to show how our AI+Data+Apps make supply chains unbreakable and growth unstoppable.