UNITED STATES POSTAL SERVICE
NEW ROUTES
USPS wanted to highlight the innovative changes it made to help e-commerce thrive. We called them “New Routes” and brought them to life with beams inspired by the brand’s iconic stripes.
MANIFESTO
TV
WEBSITE
SOCIAL
OOH
REAL-LIFE ROUTES
For the launch, we pitched a dynamic display of the New Routes in Times Square. A giant USPS billboard tracks other brands’ digital ads, then connects to them with beams — representing the ways the Postal Service helps each business.
