CIGNA
BODY & MIND
We went into the minds of three icons with distinct medical histories to dramatize the way our physical and emotional health are connected. Then we encouraged Americans to be open about both with their doctor at their next check-up.
TV
DIGITAL EXTENSION
THE UNITED STATES OF MIND
To amplify the campaign, we proposed tracking social media activity (like linguistics, hashtags, and emojis) to get a real-time snapshot of how America is feeling — physically and emotionally. The data creates content for Cigna to share about the body-mind connection.
