CIGNA
MORE THAN A NUMBER
Seniors are viewed as stereotypical “old” people just because of their age. But research proves they’re more adventurous, talented, and capable than most think. This campaign told that to the world — and sold a lot of Medicare plans too. It exceeded sales goal by 130% for two years.
TV
DIGITAL EXTENSION
BOOMER BOT
The “OK Boomer” trend on social media is a hotspot for ageist content. So we pitched an idea that gave seniors a voice in the convo. Meet Geri (short for “geriatric”), an AI-powered Twitter bot that detects posts painting seniors in a bad light and counters them with cold hard facts.
